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*FREE WORLDWIDE DELIVERY FROM THE UK 🇬🇧*

CODE VLM Volumising Lengthening Mascara

£24.00
KEY BENEFITS

- Full bristle brush with different length bristles designed to grab every lash for guaranteed definition, thickness, volume and lift

- Build on build technology allows you to fully tailor your lash look from natural to dramatic

- Cruelty free, paraben free and vegan

- Enriched with vitamins and waxes to encourage lash growth

- A generous 12ml

- Unique wiper to ensure there is the perfect amount of product on the brush every time. This may seem ‘dry’ but it actually prevents your lashes from getting clumps. 

HOW TO APPLY

Roots: Pop the brush on to your lashes as close to the root as you can.

Wriggle: Give the brush a good wriggle back and forth, this will make sure even the tiniest of lashes are covered.

Roll: Gently twist the brush from root to tip. 

INGREDIENTS

Aqua (Water), Cetyl Alcohol, CI 77499 (Iron Oxides), Oryza Sativa Bran Cera (Oryza Sativa (Rice) Bran Wax), Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Stearic Acid, Vp/Va Copolymer, Glycerin, Vp/Hexadecene Copolymer, Hydroxyethylcellulose, Aminomethyl Propanol, Cellulose, Phenoxyethanol, Sorbitol, Helianthus Annuus Seed Oil (Helianthus Annuus (Sunflower) Seed Oil), Galactoarabinan, Ethylhexylglycerin, Panthenol, Tocopherol, Plantago Psyllium Husk Powder, Beta-Sitosterol, Squalene, Polysorbate 60, Disodium Phosphate, Sodium Phosphate.

THE ULTIMATE EVERYDAY MASCARA.

It won’t make you feel like Angelina Jolie. It won’t get you that pay rise or get you on the next rung of the ladder, and it won’t change the patriarchy. You can do all that by yourself. CODE VLM is just a mascara, but it’s the only one you’ll ever need. 

Our volumising, lengthening, thickening, curling, no-clumping, no-smudging, vegan mascara is water-resistant so whether you’re sweating it out at the gym or having a good cry, we’ve got you covered.

If you have sparse lashes, thinning lashes, short lashes or you just need a mascara in your life that you can trust, you've come to the right place.

Customer Reviews

Based on 467 reviews
93%
(434)
4%
(19)
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(8)
1%
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S
S.L.
VLM = Very Lovely Mascara.....

VLM = Very Lovely Mascara.....I wasn't sure what to expect, I had fallen out with my current product and had seen your adverts lots, so decided to give it a go. So very happy I did as my usually long lashes had become a bit frail looking and this just took me back to my youth...not bad for an almost 53 year old. Brill product.

J
Jenny D.
VLM mascara

I've been using your fabulous lash primer for some time and it really makes a difference. I've just purchased the mascara and I'm certainly not disappointed! It goes on well without clumping and I'm really pleased with the result. Well done again and thank you for another great product 💖

N
Nicola Beven
Lovely Mascara

This mascara separates and lengthens my lashes. Really love it. My second purchase. Well done girls.

T
Tracie Amaral-Ribeiro
Great product

I always have reservations about using mascaras but this one is nice. My first purchase and I'd like to try the primer. Its great on my sensitive eyes, doesn't smudge and lasts all day.

S
Susan Thomas

Very good.